Leverage Other People’s Assets Like a Boss

Tactics and strategies are fine, great, fun and all that.  But here’s the thing – what is most valuable, critical and transformative is mindset. I get it.  Another mindset rant.  Think positive, fake it ‘til you make it, visualize good things. No.  Not that those things can’t be beneficial but “mindset” is a way of learning to see the world.

Opportunity is all around you.  Opportunity is rarely the problem – recognizing it and then learning to say “no” is.

Opportunity is all around you.  Opportunity is rarely the problem – recognizing it and then learning to say “no” is. Right now there are people with good-to-great products, that aren’t selling, and they’d love to generate revenue from them.  You can act as affiliate and seek to help by driving traffic. Or, you can become a matchmaker.  Find two such people whose products are complementary and bring them together to do business.  Of course, you get a cut of the sales that are generated. Is this easy?  Probably not, but then think of the potential upside.  Let’s say you bring two people together they do $5000 in sales, total.  That is not at all an unreasonable number and the earnings could be much greater.

Leverage your brand. You shouldn’t let two guys in a garage eat your shorts. -Guy Kawasaki

Crisis creates leverage to change. -Bruce Rauner

If you take a 20% cut (recommended) then that’s $1000 for simply introducing A to B and showing them how they can both profit by getting prospects off the fence, while gaining new buyers. Leverage is about learning to use what already exists to your advantage – that gives you power.   And, of course, if you have your own product you can do this same thing for 50% of profits.  It’s a powerful way to take what you already have sitting around to extract more value.

You can learn the entire process in High Response Traffic: Volume One

 

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