The Best Sources of Buyer Traffic

Not all traffic has equal value.  If that isn’t already obvious it will become so.

If you’ve been around my work for a while then you’re probably familiar with the 4 Quadrants of Traffic.  Basically there are four types of traffic that range from people who know what they want to buy to people who have no idea that what you sell even exists.

Your success will almost entirely depend on your ability to recognize, target and reach people who are “ready to buy”.

The most obvious approach is to target people actively searching for a product by name.  If I search for “Coke” then it’s probably safe to assume I want a Coke. So the best place to advertise Coke is when people search for “Coke”.  Or to place a display ad on pages about Coke.

 

Your success will almost entirely depend on your ability to recognize, target and reach people who are “ready to buy”.

One of the problems you may encounter, however, is that there isn’t much search volume.  You may be tempted to advertise when someone searches for “Pepsi” – good idea – or you may be tempted to advertise when people search for “soda” or “pop” – not a good idea unless you’re more advanced.

But what if you approached another beverage maker and came to the agreement that when someone buys their complementary product, you’ll give the customer a bottle of Coke?  And you split the profits.

Everyone wins.
The customer gains more value for the same price.
Your partner turns prospects who’ve been hanging around into customers.
You profit from your partner’s list and gain new customers yourself.

 

 

Maybe (of course this is just an example) your complementary product partner sells a novelty drinking glass.  S/he has a list of people who are interested in the glass but they haven’t purchased for whatever reason. When you add your product to the mix it’s a deal too sweet to pass up.

Everyone wins.
The customer gains more value for the same price.
Your partner turns prospects who’ve been hanging around into customers.
You profit from your partner’s list and gain new customers yourself.

Who would do this?  Any smart marketer that recognizes 50% of something is better than 100% of nothing.

You can learn the entire process in High Response Traffic: Volume One

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