what to do When You’ve Created a Good Product That Failed (or just isn’t selling anymore)?

There are a lot of crappy products out there, and some of them sell very well.

There are a lot of great products out there, and they’re not selling.

Maybe you’ve put your blood and guts into creating a product that fizzles like a fire in a torrential downpour.

It’s easy to find yourself trapped in a box where you may only see certain approaches to selling your product. Hey, that’s what all of the “gurus” said to do, right? But a product launch isn’t for everyone. Neither are Facebook ads, or convoluted funnels, or hoping a mass of affiliates pick up your product on JVZoo or Clickbank (that doesn’t happen in real life).

There are a lot of great products out there, and they’re not selling.

I think, in a way, I invented the term ‘fight club’ and that these things have always existed, but they never really had a label. Nobody had a language to apply to them. I created that language in two words and I’ve been paid a great deal of money for inventing two words and labeling something that has always been around.  -Chuck Palahniuk

So what do you do when you’ve put a huge chunk of time and your hopes into a product that goes over like a fart on a first date? Yeah, depression isn’t a great solution.

Years ago I discovered that you can often make more money giving your product away than you can selling it. I know that sounds crazy but stick with me.

When I say “give it away” I’m not talking about making it a free download as an opt-in incentive.

When I say “give it away” I mean adding it as a bonus when a prospect buys someone else’s product.

You can often make more money giving your product away than you can selling it.

If you sell a $47 plugin then offer it as a free bonus for buying a product priced comparatively. Or double the price and put it in the $100 range. The thing is nobody really questions a bonus. Have you ever heard anyone say “That bonus wasn’t worth anywheres near $100!”

It just doesn’t happen. Besides, value is arbitrary.*

Another cool thing with that approach is that you’re never going to hear a complaint about your product and it’s almost unheard of that the buyer will ask for a refund.

There are many ways to take this approach but one of my favorites is to work a deal directly with someone who has a list and a complementary offer.

You can learn the entire process in High Response Traffic: Volume One

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